A&W: A Millennial Focused Approach To Social Part 1

Work / A&W / 2016 / Digital

In 2016, we wanted to reach A&W’s millennial audience by standing out on mobile. We paired illustrated animations with existing brand elements to bring our burgers to life.

Day-part targeting was also key to the campaign’s success. The creative was served up at key times of the day: lunch, dinner and late night. Timely lead-in copy paired with location-based Facebook ads, enabled us to convert social content views into direct traffic to nearby A&W locations and, in turn, an increase in sales.

We reached almost every millennial in Canada on Facebook over 7 times throughout the duration of our limited time offers campaign.