Work / A&W / 2016 / Digital
In 2016, we wanted to reach A&W’s millennial audience by standing out on mobile. We paired illustrated animations with existing brand elements to bring our burgers to life.
Day-part targeting was also key to the campaign’s success. The creative was served up at key times of the day: lunch, dinner and late night. Timely lead-in copy paired with location-based Facebook ads, enabled us to convert social content views into direct traffic to nearby A&W locations and, in turn, an increase in sales.
We reached almost every millennial in Canada on Facebook over 7 times throughout the duration of our limited time offers campaign.