Work / A&W / 2016 / Digital + Social
Canada has the highest rate of MS in the world, with one in 340 individuals living with MS, and it is commonly diagnosed between the ages of 15-40. To help shed some light on this serious issue and raise awareness among all Canadians, A&W is donating $1 from every Teen Burger® to the MS Society of Canada on August 25th.
Naturally our trusted A&W spokesman, Allen, wanted to help with the cause. To kickoff the campaign nationwide, Allen shares important info about the day:
A&W will be taking their support to another level by donating an additional $1 for every share of the video.
Canadians will also see informative animations on Facebook and Instagram reminding them to grab a burger for a great cause.
To celebrate the day, a playful burger filled Snapchat filter will be available nation-wide:
This is the 8th year that A&W has partnered with the MS Society and last year they were able to raise over $1.6 million for the cause.