Float Thru

Work / A&W / 2015 / Digital + Social

Penticton, BC is home to one of summertime’s best pastimes, a meandering channel made for inner-tubes and good times. 

A few weeks ago, A&W took to the beloved Okanagan River Channel to surprise some hungry swimmers with the world’s first float thru.

The “float thru” was complete with a parody drive thru order speaker box to place your order.

Here’s an extended cut of the video with even more excitement:

And here’s how it’s getting talked about around the web: