Seth Waterman is an account manager at Rethink, where he helps juggle the needs of his Molson Canadian clients. He knows a thing or two about working with top-tier Canadian brands, having previously worked on Tim Hortons and Canadian Tire while at JWT and Tribal Worldwide in various account-management roles. An avid sports fan, Seth supports many of the local Toronto sports teams (and one New- York-area NFL team). He proudly claims he can teach the art of watching Sunday football to anyone. When not in the office, he’s trying to convince his wife Amie to let him get a dog, as she politely reminds him to feed their cats.