After completing an M.A. in French literature, becoming a certified sommelier, and owning a whisky bar, Krista decided it was time to give advertising a shot. So after graduating from the copywriting program at Humber College, she signed on at Rethink and hasn’t looked back. When Krista isn’t Rethinking, she enjoys judging people on public transit and smashing plates at Greek weddings. She is also a club sandwich aficionada.