Amanda studied sociology at Wilfrid Laurier university and resonated with how group values guide behaviour. A lover of ads, she observes how consumers resonate with brand values to select which ones to associate with.
As an Account Director, rebranding tops her list of favourite projects to lead. She joined Rethink with four rebrands under her belt, which include AlarmForce, Tourism Niagara, McCormick Canada and Chevrolet Canada. More to come.
When Amanda’s not in the office, she’s in her home studio creating abstract paintings under the name @saucedupcanvas.