We hate awards ceremonies. The food is always bad. They generally run several hours too long. And we never have anything to wear.
In fact, we believe there are far too many awards shows. And we know that many clients take a rather dim view of the whole circus. At the end of the day, isn't marketing really about getting results, not winning awards?
We couldn't agree more. But we also believe in producing award-winning work. The answer to this apparent contradiction is simple.
The bottom line is that award-winning campaigns get better results than non-award-winning ones. Several recent studies have proved this. One, by Y&R, showed that award-winning ideas are more than twice as likely to get results as non-award-winning ideas. The reason is clear— awards are given to work that’s new and surprising. Work that has a strong emotional component. The kind of work that gets noticed in today's overcrowded media environment.
Rather, it’s simply the happy by-product of doing work that breaks through the clutter and gets results for clients.
Another beneficial by-product of winning awards is that it helps attract the best creative people in the business. And that means our clients get better solutions and better results.
When you visit our offices you won’t find a single award on display. We give them to our clients or send them to the recycling bin. Winning a bunch of cheesy statues isn’t the reason we get out of bed in the morning. Getting results for clients is.