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NewsRethink work in the news
May 02, 2013
Molson Canadian cheers on the Leafs
Originally published in The Globe and Mail, Susan Krashinsky, The Globe's marketing reporter, has a look at Molson's latest spot welcoming the Leafs to postseason hockey.
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March 21, 2013
"Molson Canadian goes natural with Wheat"
Strategy's Val Maloney writes about Molson Canadian's newest brew.
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March 21, 2013
Molson Canadian Wheat launch in Marketing
Marketing covers Molson Canadian's new wheat beer.
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February 14, 2013
Our awkward love notes caught Stimulant's eye
![Our awkward love notes caught Stimulant\](/thumb/519/519/_content/uploads/4829ff76-7a64-11e2-8603-f8f9f4dd76b8/maxinebillboardforblog.jpg "Our awkward love notes caught Stimulant\")
Valentine's Day is a great excuse to be creative. Wait 'til you see the stunt one Rethinker pulled to get the attention of his Secret Valentine.
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February 09, 2013
What does it mean to be Canadian?
The Star discusses the virality of Molson Canadian's newest spot and the Canadian identity in their latest Op/Ed.
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February 06, 2013
The Canadians sparks discussion on The Huffington Post
As The Canadians hits 1,000,000 views on YouTube, The Huffington Post asks Canadians what they think of Molson's new spot.
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February 06, 2013
"I Am Canadian, and so are they: Molson’s new nationalist pitch"
The Globe and Mail continues it's commentary on The Canadians and looks at why we're funnier than Klaus.
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February 05, 2013
The Canadians take The Globe by storm
The Globe and Mail's Hannah Sung and Susan Krashinsky discuss Molson Canadian’s newest spot and investigate why its going viral.
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February 04, 2013
"New Molson ad taps into Canadians’ global reputation"
Canadian Business talks to Aaron Starkman about The Canadians how the spot was inspired by his time in Cannes.
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February 04, 2013
"How Cannes inspired Molson's Latest Campaign"
!["How Cannes inspired Molson\](/_content/uploads/739e3670-7318-11e2-8603-f8f9f4dd76b8/BLOG - Marketing article about The Canadians.jpg "\"How Cannes inspired Molson\")
Molson Canadian's newest spot made its debut on Super Bowl Sunday. Rethink CD Aaron Starkman shares the insights behind The Canadians with Marketing.
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January 07, 2013
Strategy weighs in on Guyet
Strategy features Molson Canadian 67's newest campaign and takes a look at the strategy behind it. See the original article here.
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December 19, 2012
"2012 Agencies of the Year Shortlist: Rethink Communications"
Rethink staged a killer comeback with work that keeps getting more attention
December 06, 2012
"Cause célèbre"
Giving back through the creative process
by Noa Glouberman for Business in Vancouver
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November 02, 2012
Globe and Mail: "Shaw launches advertising blitz ‘to give the brand a voice’ "
Our work for Shaw's new platform in the Globe and Mail.
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October 31, 2012
"Rickard’s settles in for winter"
October 01, 2012
"13 Brilliant Science Museum Billboards"
Our work for Science World featured in BuzzFeed.
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August 14, 2012
FastCo Create: "Toronto Humane Society takes a stand against dogs dying in cars"
August 13, 2012
Toronto Star: "High-tech collar aims to stop dogs dying from heat, sends text alert"
From the Toronto Star
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June 22, 2012
"Rethink gets part of Shaw’s creative assignment"
May 23, 2012
"Metro Newspaper hides mobile edition in tiny newsboxes"
From Adweek.
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April 13, 2012
"Metro revamps online presence, goes big with ad campaign"
April 04, 2012
"Ambient overload: A look at some new and unusual ad placement"
From Adweek.
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February 15, 2012
“Creative space: Rethink Toronto”
Rethink brings the best from the West to its Toronto digs
July 15, 2011
"Rethink goes 'crazy' with new campaign for Playland"
!["Rethink goes \](/_content/uploads/2ad7b74e-af0c-11e0-abdb-a392f4107004/Crazy.jpg "\"Rethink goes \")
June 22, 2011
"Rethink's oily posters"
!["Rethink\](/_content/uploads/e88bdcc6-9cff-11e0-abdb-a392f4107004/Oily posters_519.jpg "\"Rethink\")
Rethink Communications and Dogwood teamed up to create these amazing posters that “spill oil” when it rains »
June 15, 2011
"Beyond advertising"
Canadian agencies are creating more than just campaigns »
From Strategy Magazine.
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June 14, 2011
"Chilliwack a favourite for burger ad shoots"
Get ready for the return of the Spicy Mama Burger »
June 03, 2011
"A year in creativity"
If we had to pick a theme for this year in advertising, it would likely be "above and beyond" »
May 12, 2011
"The Grid chalks up its first marketing effort"
Pema Hegan was anxiously watching the weather forecast yesterday... »
April 11, 2011
"English Bay art works being wrapped to mark end of Vancouver Biennale"
Rethink street campaign closes international public art show
March 10, 2011
"Rethink Vancouver and Holiday Films make you the boss with Coast Capital Savings"
The two recently paired up for a series of TV ads for the Vancouver-based credit union Coast Capital Savings, and they’re putting you in charge
March 10, 2011
"Sobeys takes a fresh approach"
March 03, 2011
First impressions of the Realizer
February 16, 2011
"Take me over"
February 03, 2011
"Mr Lube is a homewrecker"
October 28, 2010
"Sympatico promotes auto content with street stunt"
Sympatico.ca was placing wrecked cars in the Quebec streets last week as part of a series of stunts to promote its web content.
October 25, 2010
"Metro launches national ad campaign"
Free daily Metro has launched its first national advertising campaign in an attempt to further boost readership and online engagement.
October 07, 2010
"Sympatico underscores its content to consumers"
Sympatico.ca/wants_canadians_to_
get_to_know_its_family_of_products.
September 17, 2010
"A model business card"
We never realized how perfectly a card could fit with a company’s brand until we came upon a whimsical little laser die-cut balsa wood number for Norburn Model Aircraft Supply which can be assembled into an actual tiny flyer.
September 01, 2010
"Postmedia Network unveils logo"
Our logo for Postmedia makes the headlines in Marketing Magazine and the National Post.
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August 30, 2010
"Rethink raises a jug to the wine industry"
Rethink hopes its latest self promo piece will have beverage companies sitting down over a glass of wine and chatting about packaging.
July 28, 2010
"Rethink goes old school with Dayton Boots"
When it comes to old-school work boot traditions, every country seems to have its own iconic brand. Australians have Blundstones, America has Red Wings, Britain has Dr. Martens, and now Rethink wants to remind Canadians that they have Dayton.
May 17, 2010
Rethink stunt named a best ad of the week
BestAds.com has selected a stunt for the Plastic Pollution Coalition as the best outdoor ad of the week »
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April 28, 2010
Coast's Thank You card tops the pile
![Coast\](/thumb/519/519/_content/uploads/19481f1c-a46e-102d-b940-5017865a30e2/coast-capital-greeting-card.jpg "Coast\")
The Financial Brand magazine has named Coast Capital Savings' giant Thank You card one of the 15 best guerrilla promotions in banking »
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April 21, 2010
A&W a hit with viewers
A&W has been a favourite with TV viewers in recent months »
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February 05, 2010
"Coast Capital brings back old TV themes online"
Coast Capital Savings is putting new life into its free chequing campaign by expanding two popular television ads online.
January 29, 2010
"Creative on the cheap"
A new spot by Vancouver's Rethink Communications, evidently shot on a shoestring budget, captures the creative process...
January 27, 2010
Rethink Scholarship named a best ad of the week
BestAds.com has selected a video for Rethink’s Scholarship at Langara College as its best TV ad of the week.
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January 26, 2010
"Campaign to stop online predators launches in BC"
A British Columbia-wide television, print and online campaign to stop predators from soliciting children on the Internet launched Friday, just weeks before the 2010 Winter Olympics begin in Vancouver.
January 07, 2010
Green group targets guilty Games fans
"Olympic pin collectors will have another souvenir to bag come Games time, and it comes with a feel-good bonus: a carbon offset." From The Globe and Mail.
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December 04, 2009
"AG hair cosmetics restyles with Rethink"
AG hair cosmetics has revamped its image to appeal to the consumer market with the addition of a new logo, new tag line and the grouping of products into categories for ease of purchase.
December 03, 2009
Rethink CD nominated for Grammy
A CD case for Splitting Adam designed by Rethink partner Jeff Harrison is one of five nominees for a Best Recording Package Grammy.
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December 02, 2009
Scary clowns named a Best Ad of the Week
BestAds.com has selected a Science World billboard as one of its best print ads of the week.
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November 23, 2009
"Yummy Grammies"
November 20, 2009
"A&W guys are the new Apple guys"
November 12, 2009
Salmon conservation ads featured in Archive
The January issue of Luerzer's Archive magazine will feature a trio of ads for the Skeena Wild Conservation Trust.
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October 16, 2009
TBS Very Funny Ads pick Alberta Libraries
Two 15-second ads promoting “books and beyond” are being showcased on the TBS Very Funny Ads website. Click to see “Glue” or “Kama Sutra.”
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September 03, 2009
BCAA one of this week's best ads
![BCAA one of this week\](/thumb/519/519/_content/uploads/dc66eca6-ede6-102c-aac3-003048c28980/23807_Leo.jpg "BCAA one of this week\")
BestAds.com has chosen one of our new magazine ads for BCAA Life Insurance as one of the best in the world this week.
August 19, 2009
BestAds picks two Rethink outdoor stunts
Two recent guerrilla advertising stunts for Parissa Wax Strips and Funktion Personal Training have been picked as best outdoor ads of the week by BestAdsOnTV.com.
More press on Parissa’s “Back-vertising” stunt:
Ad Land
National Post
Media Life Magazine
Ad of Da Month
Ffffound
Stimulant
Marketing Magazine
Design You Trust
The Frisky
Scary Ideas
More press on Funktion’s “Not-so-stationary-bicycle” stunt:
Media in Canada
Casualty of Design
Marketing Magazine
National Post
Ads Of The World
POW! Right Between The Eyes
FunnyAdsWorld
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July 28, 2009
Playland ads gross but effective
See the article in The Vancouver Sun.
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July 28, 2009
Parissa gets back to advertising
Our Parissa back-waxing stunt was just named best outdoor ad of the week on BestAdsOnTV.com. See all of the coverage by clicking below.
Best Ads On TV
Marketing Magazine
Design You Trust
Ad Land
Scary Ideas
I Wish I Did That
Update Or Die
Tweetmeme
Kitsilano.ca
Comunicadores
Ads of the World
Ffffound
Brand Infection
The Frisky
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