April 04, 2012
Look around and you might think there’s no space money can’t buy. Spending on ambient advertising, which includes often mundane, sometimes odd out-of-home media like pizza boxes and movie tickets, grew an estimated 6 percent in 2011 to $630 million, per PQ Media. Creatives scrambling to cut through the clutter have gotten increasingly inventive.
“Forms of media [that physically make people stop and look up] are more powerful than ever because everything else has been diluted,” said Roald van Wyk, group creative director at Draftfcb New York. “If you can make it interesting or put a smile on people’s face, it’s more rewarding.” Here’s a look at some unusual ads of late that amused, annoyed or grossed us out.
Mirror bald of shame
Hey, you there: middle-aged guy with the paunch. Feeling self-conscious about losing your hair? No? How about when everyone around you is staring at it? Now, will you pay to fix it? Agency Rethink for Panorama Hair, in Canada.
Read the whole article on Adweek.