Two senior staff in Rethink’s Toronto office have newly expanded roles, thanks to recent promotions.

Pema Hegan, who opened the agency’s Toronto outpost in April 2009, has been promoted to National Director of Strategy, overseeing strategic direction in both Toronto and Vancouver. Hegan will help lead the development of overall client communication strategy, as well as help clients take advantage of opportunities in digital and social media.

Caleb Goodman, currently a group account director at the agency, has been promoted to Managing Director of the Toronto office. Goodman joined Rethink in April, after several years at Taxi and Taxi 2. As Managing Director, he’ll oversee office operations and head up account services.

“These moves make a strong team even stronger,” said Chris Staples, a founding partner with Rethink. “Pema will have a greater impact on clients’ business from coast to coast, while Caleb will put a real stamp on the Toronto office.”

Rethink is one of Canada’s most awarded advertising, design and online agencies. Major clients include Molson, A&W, Bell Canada, Mr. Lube and Sobeys.

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