Coast Capital's new mortgage product is one of the most flexible products available to home buyers in the Country. It offers greater flexibility and control to customers, including the nation's highest prepayment limit, easy access to funds when needed and a new rate option that captures the best features of fixed and variable rates.

The award recognizes the marketing activities undertaken by Coast Capital to launch the product. "An innovative product deserves innovative marketing solutions to get the word out," explains Lawrie Ferguson, Chief Marketing and Public Relations Officer, Coast Capital Savings. "Our team really put their best work forward with everything from the television advertising to the social media activities to the internal promotion and the PR stunt that we activated. We have a phenomenal team of marketers here at Coast Capital and they deserve this national recognition."

The You're the Boss Mortgage has three key features that address consumers' desire to get the best rate possible, save for emergencies while still paying their mortgage down as quickly as they can.

"Our research revealed that customers feel their financial lives are being controlled by their long-term mortgage debt and they are highly motivated to get out of this debt," said Ferguson. "But financial institutions don't make it easy for them to eliminate their debt, while managing their ongoing financial needs, so our new mortgage product includes flexible payment and withdrawal features designed to place control back in the hands of customers."

Read the full article from Bloomberg Businessweek » 

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