The poster for Rethink's 2010 Scholarship at Langara College has been selected for inclusion in the inaugural Communication Arts Typography Annual.

Illustrator Rory O'Sullivan used unconventional typography techniques to illustrate nine creative tips on postcard-sized panels that can be detached and shared.

The poster is not the first piece of creative work for Rethink's Scholarship to gain widespread attention— the scholarship call-for-entries video, also created by Rory O'Sullivan with copywriter Simon Bruyn, was screened at a TED conference, named Best Film of the Month on Ads of the World, and featured on Ashton Kutcher's blog.

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