September 17, 2010

"A model business card"

"A model business card"

What’s the best business card you’ve ever seen? We’ve seen it all, the quirky and notable, the minimalist to the grandiose. (We once got seven from the same person, all variations on a theme, and promptly chucked six of them.) But we never realized how perfectly a card could fit with a company’s brand until we came upon a whimsical little laser die-cut balsa wood number for Norburn Model Aircraft Supply which can be assembled into an actual tiny flyer. It was created by Vancouver’s Rethink Communications, whose work also includes a pair of cards for a local bike shop: a rubber number that doubles as a tire patch, and a metal card that is also a pocket tool to help adjust spokes and bolts.

Click here to see the glider fly.

Read the full article in The Globe and Mail.

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