In response to an RFP issued in July, the 10-year-old Torstar-managed Metro received more than 30 submissions from agencies of various sizes.

"Their creative has been so cool and irreverent that we think its a really good fit for Metro," said Jodi Brown, marketing and interactive director for Metro Canada. The paper targets "young active metropolitans" as its readership, and Rethink's work for clients such as Playland and Science World demonstrated to Brown they could speak to this audience.

Read the full article in Marketing Magazine.

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