Copy: "At Rethink, we believe great package design is like a ping-pong table: it should inspire intense competition and heated dialogue. Not to mention the occasional fist pump and victory dance.

"We think this theory is ready to make the leap from this jug to your product. To see what our package designers can create for you, give us a call (604.685.8911). We'd love to sit down with you at our table."

From Marketing Magazine:

The Vancouver-based ad agency has produced its own red vino, sourced an unconventional-looking half-gallon bottle that looks more like a jug, and come up with a half dozen different label designs for the product.

The labels each show a different table—from ping pong to picnic—with copy that makes a pitch for business. The idea is to give potential clients a taste of the agency's personality, philosophy and sense of humour, said Jeff Harrison, [creative director and Rethink's head of design].

Read the full story from Marketing Magazine »

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