A spot by Rethink for the BC Lions has earned a bronze at the RMB's 2010 Crystal Awards in the Agency Single category. "Speech," the brainchild of copywriter Jason Perdue and art director Nicolas Quintal, features a coach giving a less-than-peppy pep talk to a football team about to face the Lions. To listen to the spot, click here.

Rethink also garnered an honourable mention in the Agency Single category for "Origins," a spot by Rob Tarry for Mr. Lube. Listen to that spot by clicking here.

The Crystal Awards are awarded annually by the Radio Marketing Bureau and honour outstanding achievement in agency and station creative from across Canada. It is the only Canadian awards show dedicated exclusively to excellence in radio advertising.

To read the full results for the 2010 Crystal Awards, click here.

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