The Canadian Marketing Association Awards were held on Friday night and one huge winner was a not-so-huge financial institution, our own Coast Capital Savings.

Taking home gold for Best in Financial as well as for Financial Advertising Campaign, Coast Capital Savings proved a great product together with a great idea can break through the clutter, even with a modest media buy.

"What makes the CMA Awards unique is that they're judged by clients and creative people," says Chris Staples. "They judge the concept as well as the results."

To see the winning commercial, click here.

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