Rethink won more medals than the next two agencies combined at last night’s Lotus Awards, celebrating the best in BC advertising.

The final tally is impressive— seven Gold medals and 23 Silvers representing work for 22 different clients. Rethink showed up in virtually every category and medium— from online and design, to print and broadcast. 

We had more reasons to celebrate than simply winning medals, though. It was Rethink’s turn this year to run the event— with co-chairs Ailsa Brown and Rob Tarry and a dozen other Rethinkers serving on the Lotus Committee. 

ACDs Bob Simpson and David de Haas were charged with the overall creative theme for the show, which was a not-so-subtle parody of the upcoming Vancouver Olympics. This included the creation of life-size Lotus mascots (Tokie, Boozah and Kaffee), as well as anthems for every winning agency. 

Social media was a big part of promoting the show, with a Games of the Lotusiad Facebook page, plus a Kaffee fan page. Twitter was also used to promote the show, as well as a contest to caption fictional product ads created for the Games. 

To see an online Lotus Awards annual with a complete list of winners, click here. 

Check out some press here. 

GOLD

Design/Best Logomark: Kristy Harrison Wedding Photography Logo 

Design/Best Complete Identity: Crop Hair Boutique Identity

Design/Best Packaging: Splitting Adam CD Packaging

Print/Best Newspaper Single: Playland “Heart”

Print/Best Print Outdoor or Out-of-home single or campaign -media spend under $10K: Victoria Bug Zoo TSA

Other/Best Non-traditional/Guerilla:Funktion Personal Training Non-traditional “Escape”

Public Service/Best Public Service Print Single: Science World “Clown Jump”

SILVER

Design/Best Stationery System: Vancouver Biennale Stationery

Design/Best Stationery System: La Charcuterie Identity

Design/Best Complete Identity: Sheridan Illustration Grad Show 2009 Identity

Design/Best Complete Identity: Qmunity Identity

Design/Best Poster: Sheridan Illustration Grad Posters

Design/Best Desing Miscellaneous: Blim Business Cards

Interactive/Best Online Advertising Single: Paladin "Security Camera"

Print/Best Newspaper Campaign: Playland “Heart/Guts/Brain”

Print/Best B2B/Trade Single or Campaign: Canadian Press “Smokestack/Sneeze/Explosion”

Broadcast/Best Television (:30 or less) Single: Mr Lube “No Money Down”  

Broadcast/Best Radio Single: BC Lions “Plan”               

Broadcast/Best Radio Single: Mr Lube “Something Special”           

Broadcast/Best Radio Campaign: BC Lions “Plan/Questions/Speech”

Broadcast/Best Radio Campaign: Mr Lube “Origins/Phone Break/Something Special”                                                           

Outdoor/Best Outdoor Single: Playland “Heart”                              

Outdoor/Best Outdoor Single: Executive Dating Search “Precision Matchmaking”                                                                            

Outdoor/Best Outdoor Campaign: Playland “Heart/Guts/Brain”       

Outdoor/Best Out-of-Home Campaign: Valhalla Pure Outfitters “Camping/Beer/Sweet View”                                                        

P.O.P./Best P.O.P. Single or Campaign: Valhalla Pure Outfitters “Camping/Beer/Sweet View”                                                        

Other/Best Direct Mail Single or Campaign: Touer de Feast “Wedding Invite"                                                              

Other/Best Self-promotion: Rethink “The Rethink Door Project”      

Public Service/Best Public Service Print Single: SkeenaConservation Trust “Ecosystems”                                                  

Public Service/Best Public Service Non-traditional/Gureilla: Dogwood Initiative “The Loonie Project”

Links to more media coverage:

Marketing Magazine

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