Spotlight is where we showcase amazing people and companies we've collaborated with on some of our recent hits.
It's our way of sharing the love.
It was a busy pre-Kwanzaa season, but we found the time to fly to Sweden to interview our illustrator for the vintage-hip Tilley campaign, Jenny Mörtsell. That's right— no cutting corners for us. None of this emailing of pre-fabbed interview questions and cobbling together of written responses to create some semblance of a live interview. Oh no. This time, we really went the distance.
Rethink: So, tell the Internet what it is you do.
Jenny: I draw drawings for a living.
Rethink: Uh-huh. Go on.
Jenny: My speciality is portraits but I do cats and shoes and hats too. Even food.
Rethink: And how do you feel about the whole pencil vs pen debate?
Jenny: I think as long as there's a human touch it doesn't matter if your tool is a pen or a pencil or a paintbrush or vectors or pixels.
Rethink: Isn't that kind of a personal choice?
Rethink: There's no need to get snippy.
Jenny: Just trying to give my honest opinion.
Rethink: Where can I get a home-cooked meal at a reasonable price in Sweden?
Jenny: I would recommend Operakällarens Bakfickan for meatballs or biff rydberg.
Rethink: What do beer commercials in Sweden use when they need an easy sexist joke the way we use the Swedish Bikini Ski Team?
Jenny: We don't have sexist ads in Sweden. Nobody thinks they are funny so that would just be a commercial suicide. We make fun of ourselves instead.
Rethink: Do you like me?
Jenny: I think I need to get to know you better before answering that.
Rethink: Hahahah! Nice.
[The room grows quiet. Jenny glances wistfully at us before gazing out the bay window, towards the glowing Riksdag. Somewhere, a pigeon coos, rustles its feathers, and settles down for some earnest lovemaking.]
Rethink: What's the one thing you never want to draw again?
Jenny: I would never say never but right now I would be very hesitant before committing to draw soup.
Rethink: Can you draw me one of those, only riding a dolphin?
Jenny: For the right amount of money, yes.
Rethink: What is the deal with airline food?
Jenny: It's just forced portion control.
Rethink: Do you like jazz? If yes, explain yourself.
Jenny: More saxophones!
Rethink: If you could draw anything in the world, what would it be?
Jenny: My right hand.
Rethink: What's stopping you?
Jenny: I'm right handed.
Rethink: Isn't time we said goodbye?
Jenny: Ok bai!
Left: Jenny's right hand. Right: Jenny.
To learn more about Jenny, see her agency profile with Jed Root.
If you’ve worked with Rethink and would like to be considered for Spotlight, email lian..@rethinkcanada.com.