Projects

  • The Miraculous Journey of Edward Tulane by Kate diCamillo
  • The Cult of Lego by John Baichtal
  • The Book of Awesome by Neil Pasricha
  • The Art of iPhoneography by Nabil Elderkin
  • Steve Jobs by Walter Issacson
  • Power of Myth by Joseph Campbell
  • Plenty by Yotam Ottolenghi
  • LIFE 100 Photographs that Changed the World by Life
  • Ken Lum by Grant Arnold
  • Just My "Type" by Simon Garfield
  • It\
  • Hunger Games Trilogy by Suzanne Collins
  • History of Vancouver by Chuck Davis
  • Designing Interactions by Bill Moggridge
  • Crush It by Gary Vaynerchuk
  • Chicken Soup for the Soul: Think Positive by Jack Canfield, Mark Victor Hansen & Amy Newmark
  • Artists in their Studio: Where art is born by Robert Amos
  • Apple Design by Sabine Schulze and Ina Grätz
  • Agile Experience Design: A Digital Designer\
  • Steal Like an Artist by Austin Kleon
  • Damn Good Advice (for people with talent!) by George Lois
  • The work of Charles and Ray Eames by Donald Albrecht
  • Dieter Rams: As Little Design as Possible by Sophie Lovell
  • Vij\
  • Tangible: High Touch Visuals by Gestalten
  • Data Flow: Visualising Information in Graphic Design by Gestalten
  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely
  • Color Design Workbook: A Real World Guide to Using Color in Graphic Design by Adam Smorioka
  • Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
  • Made to Stick by Chip and Dan Heath
  • The Paradox of Choice: Why More is Less by Barry Schwartz
  • Thinking, Fast and Slow by Daniel Kahneman
  • Buyology by Martin Lindstrom
  • Starstruck: Vintage Movie Posters from Classic Hollywood by Ira M. Resnick
  • Advertising is Dead Long Live Advertising by Will Collin
  • Big Book of Contemporary Illustration Martin Dawber
  • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  • Chuck Klosterman 4: A Decade of Curious People and Dangerous Ideas by Chuck Klosterman
  • Mail-Order Mysteries: Delightful Treasures from Vintage Comic Book Ads by Kirk Demarais
  • Tribes by Seth Godin

Rail ProjectRethink Book Club

This year, Rethinkers were given a bunch of dough to blow on BOOKS. Yup. You got it. Real life, printed on paper, analog books.

In this Rail Project, you'll see the covers of the books purchased by different Rethinkers and why they thought their selection would be a good addition to the Rethink library.

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely

I took economics in university. All theory is based in rational consumer behaviour. But, people are rarely rational, so economics are phony. Why not figure out how to benefit from this?

Rethinker: Scott Lyons

RAIL PROJECT ARCHIVE