This year, Rethinkers were given a bunch of dough to blow on BOOKS. Yup. You got it. Real life, printed on paper, analog books.
In this Rail Project, you'll see the covers of the books purchased by different Rethinkers and why they thought their selection would be a good addition to the Rethink library.

The Art of iPhoneography by Nabil Elderkin
Lots of Instagram and iPhone fanatics in this office; teaches you how to compose blog-worthy snapshots of beer o'clock hijinx/Moleskine doodles/your lunch like a seasoned Rethinker (tilt-shifted with a Brannan filter, of course!)
Rethinker: Freddie De Leon