"There's a smarter way to reach your target audience."
400+ media buyers received a fictitious line of absurd products— including this vial of guitarist sweat for music fans— in our trade campaign for Sympatico.ca. Each product was designed to attract a specific target audience that can be reached more effectively by advertising on Sympatico’s content channels.
Sympatico.ca is the most popular online destination for Canadians who want the latest on cars, finance, Canadian news, music, videos, celebrity gossips, fashion and style, blogs, and much more. The company produces several independently branded online channels, including inMusic, Best Health, TV guide, and Push.ca.