Playland is Vancouver’s premier amusement park. We’re always looking for new ways to express the thrills people experience on the rides. For this campaign we went for a visceral reaction by focusing on the physical effects the rides have on the riders.

Playland is part of the Pacific National Exhibition and operates from April to September. It is BC's premier amusement park. Playland offers over 30 rides for kids and adults, including the Hellevator, Hell's Gate and the Revelation.