We created a fictitious winter demonstration sport— one that doesn't require snow or ice— to highlight the potential impact of climate change on winter sporting events. Bobwheeling was promoted in the streets of Vancouver before and during the Winter Games on behalf of Offsetters, the official carbon offset supplier for the 2010 Olympics.
Offsetters is a Vancouver-based organization that was founded in 2005. The company provides high-quality carbon-offsetting solutions for individuals and organizations seeking to reduce their climate impact. Offsetters differentiates itself from other carbon offset providers by ensuring that all projects are verified by third parties as generating additional, permanent reductions in the amount of C02 in the atmosphere. All projects prevent greenhouse gases from being emitted into the atmosphere.