We wanted to celebrate that “new car feeling” you get when you first drive your car off the lot. The hero of this spot is still so happy with his car he imagines he’s living inside a car commercial. And to keep that new car feeling going and going, he knows where to drive to (fast).

Mr. Lube opened in 1976 as Canada’s first quick-lube business; today they have over 90 locations across Canada. They offer convenient, no-hassle vehicle maintenance services that are warranty approved— no appointment necessary.