Metro News was seeking a fun way to remind users that, with their mobile app, your favourite newspaper is never far away.
Metro is the nation’s No. 1 free national daily newspaper brand and the first national daily to publish in both official languages. In Canada, Metro editions are published in: Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver.
Metro targets YAMs (youthful, active metropolitans) through traditional newsprint, online and mobile platforms as well as through proprietary BlackBerry and iPhone apps.