The Metro newspaper is not a one-person paper. It’s something that others will pick up after you, and someone after them. We wanted to convey this idea simply and quickly in OOH posters and billboards.
Metro is the nation’s No. 1 free national daily newspaper brand and the first national daily to publish in both official languages. In Canada, Metro editions are published in: Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver.
Metro targets YAMs (youthful, active metropolitans) through traditional newsprint, online and mobile platforms as well as through proprietary BlackBerry and iPhone apps.