Blog / March 6, 2019
The AToMiC awards celebrate breakthrough achievements in the realm of advertising, media creativity, technology, and content. Rethink took home a total of 13 awards at the show last night, for work for eight different clients across a variety of categories.
Here’s a quick look at the winning work:
The United States Against Gun Violence’s ‘Backfire’—a tool that let users auto-tweet the President every time an American died from gun violence—received two golds in the Global and ROI categories and a bronze for Best Digital Engagement.
IKEA’s Climate Change Effect won gold in Cause & Action. The campaign explored the negative effects that a four-degree temperature increase would have by demonstrating it first hand with their customers in an IKEA store.
Fondation Émergence picked up a silver in Online Video and bronze in Atomic Idea for the Pride Shield. The 193-layer LGBT flag created for the International Day Against Homophobia and Transphobia can stop bullets; demonstrating that by standing together, we can stop violence.
UNIQLO’s Welcome Store—a pop-up store that left it to Canadians to literally give the shirt off their backs to brand new Canadian’s—received two bronze’s in Atomic Diversity & Best Experiential Engagement.
Montreal’s Little Italy’s ‘Anyone But Sweden’ won silver in Transmedia and a bronze in Atomic Engagement. The campaign was the neighbourhood’s rallying cry following Italy’s loss to Sweden in the 2018 FIFA World Cup qualifiers. A self-deprecating wink to the Italian pride against a country no one can hate on.
Greenpeace’s Stop Sucking campaign used brutal imagery to demonstrate how devastating something as simple as a plastic straw can be to the wildlife in our oceans. The work received bronze in the Best Print & OOH category.
ID Foods / Tabasco won bronze in Branded Content for their One Star Restaurant. The one-day pop-up served the worst-rated takeout food to unsuspecting, delighted foodies using the help of chef and food influencer John Mike Leblond (and of course, a few drops of Tabasco).
Ottawa Tourism won bronze in Atomic Design. To encourage more visitors to Canada’s capital city we created an ice cream brand ‘Not Vanilla’. The campaign distanced Ottawa from any bland perceptions people had by creating vibrant, bold flavours that reflected the true nature of Ottawa.
Congratulations to everyone involved and all of our partners who helped make these projects come to life!