Blog / May 10, 2018
Sports Experts – Canada’s biggest sports retailer, placed the Thermal Discount (a thermal imaging station) at the top floor of Montreal’s deepest subway station. The infrared device measured body heat and rewarded commuters with a store discount that increased proportionally with their body temperature : the warmer the body, the bigger the discount.
The Clio Sports awards honor the best in sports advertising and marketing. An international pool of submissions is judged by Sports business marketing executives, commissioners, broadcasters and athletes to select the breakthrough communications that elevated sports culture in the collective consciousness.
Thank you and congratulations to everyone involved!