Rethink takes home two Gold statues at the 2018 Clio Sports awards.

Blog / May 10, 2018

Rethink has received two Golds at the Clio Sports awards for the Sports Experts Thermal Discount in Direct and Out of Home categories. Here’s a closer look at the work:

Sports Experts – Canada’s biggest sports retailer, placed the Thermal Discount (a thermal imaging station) at the top floor of Montreal’s deepest subway station. The infrared device measured body heat and rewarded commuters with a store discount that increased proportionally with their body temperature : the warmer the body, the bigger the discount.

The Clio Sports awards honor the best in sports advertising and marketing. An international pool of submissions is judged by Sports business marketing executives, commissioners, broadcasters and athletes to select the breakthrough communications that elevated sports culture in the collective consciousness.

 

Thank you and congratulations to everyone involved!