WestJet growing global brand with Rethink as strategic and creative agency

Blog / April 10, 2018

We’re happy to announce that WestJet has selected Rethink as its lead strategic and creative agency. WestJet currently works with Rethink on a project basis, but will now expand their portfolio to help support the WestJet brand as it grows with new traveller segments and enters new global markets with their Boeing 787 Dreamliner aircraft arriving early 2019. 

“We couldn’t be more thrilled to work with WestJet” said Sean McDonald, Rethink Managing Partner, Strategy. “There are so many commonalities between our cultures and history, with both companies starting in Western Canada and both being people-centric.” 

Rob Daintree, Director of Marketing Communications at WestJet notes “The WestJet brand is on the threshold of becoming a global, full-service carrier and we are excited to have Rethink bring a fresh perspective for the exciting future that lies ahead for WestJet.”

Rethink’s role as lead strategy and creative agency will commence immediately, alongside other projects currently in development.