Blog / March 29, 2018
The AToMiC awards showcase breakthrough achievements in the realm of advertising, media creativity, technology, and content. Rethink made the most trips to the stage last night taking home a total of 18 awards for work across a variety of categories and seven different clients.
Here’s a quick look at the winning work:
Scotts collected a gold in Best Broadcast Engagement for their continuation of Prickly – the annoying weed. This time viewers had to change channel on their Televisions to hunt down and kill Prickly with their remote.
WestJet’s Desert Roulette won gold and two silvers. The campaign saw Toronto passengers flying en route to Las Vegas experience the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up in the middle of the desert.
Over a third of the the winning campaigns were for for public service. Arrive Alive’s St Patrick’s day drink-driving campaign ‘Crash Coasters’ was awarded a gold and two silvers. The campaign saw regular bar coasters replaced with coasters made from real car wrecks to serve a sobering message.
The YWCA collected its first three awards (two silver amd a bronze) with Rethink for the Six-second ambush advisories, using Youtube’s advanced ad targeting pre roll feature to warn young viewers of the overly sexualized, misogynist or sexist content in popular music videos.
The final three bronzes went to CCDI Free AF online video and Branch Out Neurological Foundations Stranger’s Voice campaign.
Congratulations to everyone involved and all of our partners who helped make these projects come to life!