Blog / December 15, 2017
UNIQLO and Metropolis at Metrotown teamed up to give their fans the gift of warmth on a chilly December day in Vancouver. But there was a catch!
Nearly four metric tonnes of ice bricks were used to construct Vancouver’s first Ice Fitting Rooms – three solid ice stalls where bold Vancouverites could feel the frosty cold for the chance to win UNIQLO HEATTECH and Metropolis at Metrotown gift cards.
Fans entered the ice cold fittings rooms bundled up in full winter layers and came out to strut their stuff in HEATTECH – one of UNIQLO’s signature product lines, designed to retain body heat in chilly conditions.
And if changing in a room made of ice wasn’t cool enough, fans also took the opportunity to show off their new HEATTECH in front of an icy photo wall complete with a snow machine. Sharing their experience with friends on social media using #CheerandCheerYVR.
The event also got talked about on Daily Hive, with their team featuring the event via live stream and featured in an article.