Blog / July 5, 2017
To demonstrate Shaw’s new BlueSky TV voice-activated remote, we worked with one of Calgary’s hometown heroes and legendary wrestler, Bret The Hitman Hart.
He’s known by his fans as “the best there is, the best there was and the best there ever will be” and with such an engaged audience he was a perfect choice to help Shaw demonstrate the voice-powered remote.
Hart first used the voice-powered remote in a classic wrestling hype speech to call out other former pro-wrestlers and calling up one of his most memorable guest TV appearances ever, playing himself on The Simpsons:
Next, we worked with Hart to give the fans what they really want, smashing something with a classic metal folding wrestling chair:
The launch also featured other influencers including Erin Cebula sharing highlights from her time onset with Survivor with her pup Pickles:
And pro-dunker Jordan Kilganon turning on the Raptors’ game and slam dunking over a 60” inch TV:
This was part a larger campaign launching Shaw’s BlueSky TV which also included a mass campaign and many other digital tactics to support the launch.