A&W Hits The Road With Canadian Adventurers To Launch All-Day Breakfast.

Blog / May 24, 2017

To help launch their All-Day Breakfast, A&W has partnered with Canadian adventurers to share the excitement across the country.

The first adventure was a road trip in Ontario with Toronto-based YouTuber Gunnarolla, featuring the beautiful visitas of Cypress Lake, Singing Sands Beach and (spoiler alert) ending on a dock at Georgian Bay sharing breakfast with a friend:

Up next, was a high-flyin’ breakfast drone delivery on the West Coast with a local instagrammer Brayden, also known as Braybraywoowoo. Brayden took a hike with pals to a Vancouver-area visita known for its hashtag views and surprised the group with a breakfast drone delivery at sunset:

Both pieces of influencer content were boosted in the Instagram and Facebook channels then amplified via publishers like Narcity and Daily Hive to reach A&W’s millennial audience across Canada, raising awareness that All-Day Breakfast is now available.

This influencer activation was just one part of the larger All-Day Breakfast campaign that used a multitude of mass communication tactics, including national broadcast TV spots and other paid social amplification on Youtube, Facebook and Instagram.