One Show launches “One Shower” to help inspire more award winning ideas.

Blog / December 13, 2016

To remind the creative community that we’re in the final quarter to enter the 2017 One Show, and to inspire groundbreaking work before and after the January 27th deadline, we’ve partnered with the One Show to launch the “One Shower” – a 360 degree / virtual reality shower. Based on the old adage that we come up with our best ideas in the shower, the One Shower enables you to hop in and come up with great ideas wherever you are. 

“We all know our best ideas come to us in the shower,” says Kevin Swanepoel, CEO of The One Club, “so we created One Shower, a VR shower that inspires great ideas on the go – all without getting your hair wet. After all, when it comes to thinking up an award winning idea, One Shower is all it takes.”

This year, the One Show’s call for entry highlights all the benefits afforded to One Show winners with a campaign called “One is all it takes”. The headline driven campaign fills in the blank in fun (and sometimes too-truthful) ways: “One is all it takes remove the “A” from “ACD,” for instance. 

See how the One Shower has been leaked around the world: