Blog / February 5, 2016
How do you follow up a rink on the top of a mountain? You put one on top of a skyscraper in the middle of Toronto.
Last year, Molson Canadian installed a hockey rink on top of the Rockies to celebrate their love of the game. This year five lucky fans were drafted to play a legendary game of shinny 32 stories up, facing off against Hockey Hall of Famers Ray Bourque, Grant Fuhr, and Larry Murphy.
But they weren’t the only ones to enjoy it. Even before the first skate, the whole country talking about the rink.
It started with this Instagram post:
Then it started to earn attention in the press.
The rink earned 52 million media impressions on its first day alone.
After a few days of intrigue, Molson Canadian confirmed suspicions by revealing they were behind the epic act.
We got a few shout outs from notable Toronto personalities, including former city mayor, Rob Ford, wanted to “go wild” on the rink.
The Rink also seemed to have distracted Drake’s producer and OVO co-founder. If Drizzy’s next album comes out a little later than expected, the Rink might be to blame.
After giving the 4 original winners the hockey experience of a lifetime, and receiving so much love on social and in the press, the rink was opened up up to as many people as possible.
Who was one of the first to visit? None other than George Stroumboulopoulos, who stopped by for quick night time skate.
So did Olympic hockey athlete Natalie Spooner, who took a moment to school everyone on the rink.
Youtube hockey star Pavel Barber star shared a few dangles with us as well.
One of the most notable hockey celebrities in North America showed up as well to spend some time with its fans:
In fact, we let as many hockey obsessed Canadians loose on the rink as we could. Here are a few of them:
Torontonians who weren’t on the rink couldn’t take their eyes off it, possibly hindering the city’s local office productivity.
The rink has earned 169 million impressions and counting.
The campaign also provided the inspiration for one of the greatest selfies of all time.
We couldn’t have asked for a more Canadian experience.